My Career Story

When I graduated Union College, with an English/Philosophy degree, I didn’t know what I wanted to do, or what I could do for work. What I knew was: I could write, and write well. So I started freelance writing. I did some blogging and ghostwriting, honed my editing skills, and learned the ins and outs of publishing. I even wrote some self-help books, children’s books, and poetry, for hire.

During my time freelancing, I had the opportunity to work as a team lead on the Adobe Digital Marketing blog (now CMO.com). There, I gained insights into the world of marketing and saw how a major tech company functioned.

After a few years as a freelancer, I wanted something more full-time. After searching for a while, I finally landed a role as a Content Writer at a PR startup, called Hokku PR. I was the second hire there and I learned super quickly how to: write press releases, pitch journalists, and deal with clients. But the core of my job was to ghostwrite for C-level executives about industry topics. As a ghostwriter, I wrote, pitched, and placed content in AdAge, TechCrunch, and Fast Company, among others. The CEO promoted me to Head of Content, and I helped train other employees on ghostwriting best practices. After a while, though, I realized that I didn’t want to be in PR forever. I set a goal for myself to get a placement in the holy grail of New York publications: The New York Times. There was a section where one journalist profiled up and comers in the real estate industry. After relentless calling and emailing, I finally got her to profile the CEO at TheSquareFoot, a commercial real estate tech company.

It didn’t take me long to realize that the real estate tech industry was on the rise, especially with WeWork making a huge impact at that time. So, when I decided to pivot, I knew what industry I wanted to pursue. I got a job at LiquidSpace, as a Content Manager, by reaching out directly to the Marketing Director. At the time, there was no opening, but they made a role for me. When I joined LiquidSpace, there were 5 people on the marketing team. My first initiative was to bolster the company’s email marketing strategy, by creating new email templates, triggers, and campaigns. I had to teach myself HTML, CSS and the back end of Marketo. The CRM Manager at the company served as my mentor, helping me understand how to plan and deploy email and automation through Marketo. A year or two into my role as Content Manager, everyone else on the marketing team at LiquidSpace had left or been laid off. I was the last person standing. I got a promotion, became the company’s Marketing Manager, and with that also became the point of contact on all marketing campaigns, and the admin in Marketo. I learned to love marketing automation, and account based marketing as processes. Soon, I led the company’s transition to Hubspot.

After 3+ years at LiquidSpace, I got hired as a Marketing Director at Teemo, an ad tech firm. I built out a marketing funnel from scratch, and took a leadership role for one other marketing employee at the company, as well as the US-based sales team of two. I also worked with a CRM analyst, teaching that person everything I knew about marketing automation and CRM. Unfortunately, Teemo shut down US operations in December 2019. It was not expected, but I was already working as a consultant for a social goodwill app at the time.

May 4 2020, a staffing and recruiting firm in NYC, called Forrest Solutions, hired me as a Marketing Consultant. Here, I’ve built out dozens of customized email campaigns, flyers, and automation triggers.I have experience building marketing automation systems from the ground up, for B2B tech companies, but I’m a writer at heart. Right now, I’m looking to offer my services as a consultant so I can enable people to succeed with their marketing automation and content in the long term.