Pardot & Salesforce

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CRM & Email Automation

Let’s build a CRM, email, and automation strategy to suit your business. Experience in: Hubspot, Salesforce, Pardot, Marketo, etc.

Pardot Engagement Program

In this program, I coordinated a targeted email and call campaign for a VP at Forrest Solutions. Using a Pardot Engagement Program to trigger automated alerts for opens and clicks. Thus, I enabled the VP to get in touch with prospects at the time of intent.

Touchpoints

Days

Prospects

Emails Sent

  • Open Rate 23% 23%
  • Clickthrough Rate 20% 20%

This campaign demonstrated a high clickthrough rate, likely due to having multiple cross-channel touchpoints. By combining emails with calls and LinkedIn messages, we were able to build a framework for a personalized engagement program. So, the campaign was able to generate a higher rate of connection.

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